Nikita Olenev Studio
Monitor
GTA Background

Results

time
consumption
movement
finances
relationships
digital
daily life
emotions
stats
summary
Lived68 years 3 mo. 12 days
Days in life24,938
Hours in life598,512
Seconds in life21,546,307,200
Worked40 years 2 mo.
Career changes3
Stuck in traffic267 days
Went on vacation7 times
Watched TV4 years 8 mo.
Waited for the bus304 days
Slept22 years 10 mo.

GTA Russia

an interactive art object showing the final life statistics of an average Russian

The project was created to make you think about how we live our lives. On the screen is the statistics of an ordinary person in the format of a GTA end screen: how many years they worked, how much time they spent in traffic jams, how many cigarettes they smoked, how many times they said 'I love you' and how many times they lied. Every number is a reflection of choices, habits, and actions.

It's an invitation to stop and rethink your priorities. To look at your life from the outside — like a game that one day will have to end. And to ask yourself: what statistics do I want to see at the finish?

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October 5, 2025
GTA Russia

About the project

Every number in this project is deliberate. It is a generalized model of an average Russian person's life, assembled from open data, research, observations, and a touch of irony. We tend to think of time and habits as something endless, but once you bring them together in a single table, the picture becomes unsettlingly concrete. On average, a person:

• Spends a third of their life asleep,
• Almost five years staring at a phone screen,
• And only a few months truly happy.

"Time" shows how life breaks down into days, hours, and seconds. "Consumption" is a mirror of our dependencies, where liters, kilograms, and packs turn into years of spent energy. In the "finances" section you can see where the earned millions actually went — and how much it cost to live "like everyone else." "Digital" reminds us that virtual hours burn no less than cigarettes. "Emotions" and "relationships" capture what can't be bought, but is most often lost. All data is not exact science but an artistic reconstruction of reality. This is not a document — it is a mirror reflecting everyday life.

Why this exists

The project does not accuse or moralize. It simply records what it means to be a person today — with their habits, fears, and digital dependencies. This is not about statistics — it is about choice. About how easy it is to live a life without noticing how "today" accumulates into a final tally.

How to read it

Don't look for a moral in these numbers. They don't accuse or console — they just count. You can laugh, argue with the methodology, or find yourself in the line "spent on phone" or "said 'I love you'". The main thing is to feel the scale. This is not statistics about death. It is statistics about life — the one that passes between "just five more minutes" and "maybe it's time to start over." Every number here can be multiplied by yourself, reduced, rewritten.

The project gives no answers. It only invites one question: If your life ended today — are you satisfied with its final numbers?

GTA Russia

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Working since 2020 at the intersection of branding, web development, AR and 3D.

Nizhny Novgorod6 years, 2 months, 1 day72 projectsFull cycleAugmented realityWEBBranding
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