Логотип «Цветы Скорби»
Цель — переосмыслить визуальное оформление в этой нише, сохранив традиционные элементы, но оформив их современно и запоминающееся. Яркая айдентика подчёркивает и усиливает суть продукта: нестандартные, выразительные венки, собранные из премиальных материалов и живых цветовых решений.
Разработаны логотип, фирменный стиль, декоративная типографика, упаковка и фирменный слоган «Разделяем боль утраты». Всё выполнено в строгой, но яркой цветовой палитре: чёрный, белый и красный. Отрисованы фирменные элементы — лента, иконки, голубь с цветами, декоративные подписи.
Проект основан на семейной инициативе: венки создаёт моя мама, я отвечаю за визуальное оформление и упаковку.
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At the heart of the logo is the image of a white dove carrying red flowers in its beak — a classic symbol of peace and farewell. It seems to bring not just flowers, but a sign of support and shared grief. The bird's form is clean and contemporary, which underscores the project's aesthetic: tradition through a fresh lens.
The name "Flowers of Sorrow" is rendered in contrasting typography: a strict white sans-serif for "Flowers" and a handwritten red script for "Sorrow", like an inscription on a mourning ribbon. This visual tension reflects the emotional duality: the restraint of ritual and the raw pain of loss.
The composition is simple yet rich with meaning — just like the project itself.
The wreath packaging is not just a box — it's part of the ritual. We designed it as an object worthy of its contents: a strict black background, emphasis on details, decorative typography, and a large image of the wreath itself. This is "Farewell Dawn" — one of the original compositions, assembled by hand from premium materials.
On the side panels — the brand slogan "We share the pain of loss" in handwritten red lettering and the white dove logo. Pictograms hint at the delicacy of delivery: wreaths demand respect not only for their meaning, but for their form.
The box became an extension of the identity's visual language: it speaks for the product — carefully, with quality, and beautifully.
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