Logo 'Flowers of Sorrow'
The goal was to rethink the visual design in this niche, keeping traditional elements but presenting them in a modern and memorable way. The bold identity emphasizes and reinforces the essence of the product: unconventional, expressive wreaths assembled from premium materials and vivid color solutions.
We developed the logo, brand identity, decorative typography, packaging, and the brand slogan 'Sharing the pain of loss.' Everything is done in a strict yet bold color palette: black, white, and red. We drew the signature elements — a ribbon, icons, a dove with flowers, decorative lettering.
The project is based on a family initiative: my mom makes the wreaths, and I'm responsible for the visual design and packaging.
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At the heart of the logo is the image of a white dove carrying red flowers in its beak — a classic symbol of peace and farewell. It seems to bring not just flowers, but a sign of support and shared grief. The bird's form is clean and contemporary, which underscores the project's aesthetic: tradition through a fresh lens.
The name "Flowers of Sorrow" is rendered in contrasting typography: a strict white sans-serif for "Flowers" and a handwritten red script for "Sorrow", like an inscription on a mourning ribbon. This visual tension reflects the emotional duality: the restraint of ritual and the raw pain of loss.
The composition is simple yet rich with meaning — just like the project itself.
The wreath packaging is not just a box — it's part of the ritual. We designed it as an object worthy of its contents: a strict black background, emphasis on details, decorative typography, and a large image of the wreath itself. This is "Farewell Dawn" — one of the original compositions, assembled by hand from premium materials.
On the side panels — the brand slogan "We share the pain of loss" in handwritten red lettering and the white dove logo. Pictograms hint at the delicacy of delivery: wreaths demand respect not only for their meaning, but for their form.
The box became an extension of the identity's visual language: it speaks for the product — carefully, with quality, and beautifully.
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