The central element is a stylized letter 'M', every line of which is thought out to the smallest detail. Inside the letter is a mysterious element that can be interpreted in different ways: either a knot symbolizing the bond between people and their jewelry, or part of a pendant or chain.
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Rendered in a monochrome palette: the black color makes it versatile and elegant.
It adapts easily to different formats: vertical layout for billboards, horizontal for the website, and square for social media. And of course, there's a pendant-on-chain version — because even a logo sometimes needs a little sparkle.
This logo is like the perfect diamond: it catches the eye and stays in memory through its understated elegance.
Logo variations for different media
Alignment and optical corrections for the primary mark

Logo on a storefront sign

Logo on an app icon
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